In many cases equipment is either using material delivered by the OEM or the quality of the end product is very dependent of the used material. Consumables can be significant part of the OEM’s revenue. The OEM may also face complaints with the root cause being the consumable rather than the machine. The OEM can monitor usage of the consumable materials and analyze the quality of the production with different consumables through dataflow. Usage of the material can generate tickets to sales and aftersales department through email or directly to e.g. an online store using integration tokens. Analytics can be used in complaint cases or be part of reporting service to the end customer.